Swot Analysis Of Mcdonald s Company - 2008 Words

ïÆ'Ëœ Strengths i. Cost leadership: McDonald’s has always focused on a cost leadership strategy which gives a competitive advantage to the company and makes it difficult to compete with. This is a greatest strength to enter new markets and supporting new opportunities (Scilly, 2015) (Gregory, 2015). In current business opportunity, McDonald’s can use its strategy to be lowest cost service provider in universities. Other than that Dollar to Dollar Menu provides great affordability to its customers. ii. Financial resources and technology: Company has great diversified income and is spending significant amount of money towards modernizing restaurants and improving customer’s experience. Also, company continuously upgrades its technology to be competitive and for business success ( © 2014 McDonald s, 2014). Company can use this as building its resources for catering services and exploring new opportunities. iii. Serving organic food: Steps towards using cage free eggs and using c hicken raised without antibiotics, using milk of cows not treated with growth hormones is helping company to rebrand itself and provide healthier option to its customers. On top of that company has started producing 100% organic burger with all the ingredients used in the burger is organic (Galarza, 2015). This can help company to maintain the quality of products and meet expectations of universities for healthier lifestyle of its community. iv. Entry point value with already built menu: Company has longShow MoreRelatedSwot Analysis Of Mcdonald s Australia Holdings1552 Words   |  7 PagesSWOT analysis of McDonald’s Australia Holdings 1. 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